WebJun 4, 2024 · Earned media is arguably the foundation of digital marketing. It is also one of the most effective and difficult media to gain. Experts define it as the “unpaid …WebPaid media could be more difficult to secure in the coming months as well, as competition for placement has increased due to reduced coverage of pitched stories by earned media outlets. Driving traffic to owned media may be more difficult for many reasons — political advertising crowding the airways, COVID-19 news overload, and social media ...
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